Annual Sponsorship Program
The McShin Foundation
With the generous support of its event sponsors, the McShin Foundation is able to schedule community events, including several signature fundraising events, throughout the year to support indigent programs and individuals in need of financial assistance. Annual events with sponsorship opportunities available are listed below.
Annual Recovery Fest
Every September, we celebrate National Recovery Month with The McShin Foundation’s Annual Recovery Fest & KCBS BBQ Cook Off**. This is McShin’s largest event. 2,000-3,000 attendees join policymakers, 20-30 Non-Profit organizations, 25+ Vendors, musicians and recovery supporters in this day-long celebration. McShin earned SAMHSA's National Recovery Month Award in the Special Celebrations category in 2012, 2013, and 2017.
**This year, September 2020, the BBQ Cook Off portion of Recovery Fest will not be held in order to comply with COVID-19 best practices. Look for the competition to renew September 2021.
Sober St. Patrick’s Day
March is our Sober St. Patrick’s Day celebration! This 2-day event is hosted in partnership with the Churchill Irish Festival. There are thousands in attendance. McShin provides a safe, sober section for individuals to come and hang out, enjoy the festivities, and have recovery fun!
Annual Spring Awards Banquet
McShin welcomes spring with our Annual Spring Awards Banquet, where we award a distinguished guest with the NCADD Bronze Key Award. As an affiliate of NCADD, McShin has presented this award annually to an influential recovery leader in our community.
Annual Bluegrass Festival & Brunswick Stew
Presented by The McShin Foundation and The Virginia Folk Music Association, several hundred attendees join us for this full day of live music along with a Brunswick stew fundraiser.
Alumni Oyster Roast
In late fall, our Alumni Oyster Roast brings present and past participants along with many family members and friends to a fun family day of recovery.
Nationwide Correctional Facility Tour
McShin’s President and Co-Founder, John Shinholser, has embarked on a Nationwide Correctional Facility Tour – traveling around The United States speaking in jails and prisons about recovery and the importance of successful reintegration into society. In addition to this tour, McShin staff appear at trainings, conferences and speaking engagements nationwide throughout the year.
Thanks to our contributors and event sponsors, McShin is able to provide over $195,000 of charity care annually. In 2018, there were over 1,696 indigent bed nights given away along with over 6,000 free meals.
Annual Sponsorship Levels
The McShin Foundation has an ever-growing base of supporters all across Virginia and the country. One of our main principles is reciprocity where appropriate and McShin provides linkages amongst its thousands of supporters. Please remember, all McShin supporters have access to our staff and recovery center at all appropriate times. McShin is one of the best Recovery Community Organizations (RCO) in Virginia with one of the largest Recovery Community Centers (RCC) in the state. Over 74,000 consumers came through McShin’s doors last year. McShin facilitates relationships between our sponsors, supporters and those who are in or seeking recovery on an ongoing basis.
Grand Benefactor: $80,000.00
All benefactors will be recognized throughout the entire year of McShin programming, including signage at all events and three or more public informational speaking roles at events per year. Benefactors receive branding on all McShin marketing materials including our web page and monthly newsletter. Also, will be recognized at each event even if you are not in attendance. Your own marketing materials will be at our events as well as our RCO. As Grand
Benefactor, “Correctional Facility Tour Benefactor”, “Benefactor”, and “Grand Sponsor” recognition benefits are
Nationwide Correctional Facility Tour Benefactor: $30,000.00
The Nationwide Correctional Facility Tour Benefactor will be recognized through social media posts, newsletter and website linkage to services, logo placement on all tour flyers, and verbal acknowledgement at all stops and speaking engagements in recovery organizations related to the tour. Information about the tour benefactor will also be available on resource tables at The McShin Foundation. As of 12/1/17, there are 22 states left for John to visit. The benefactor will have the opportunity to attend states with him as they see fit. At the end of the tour, there will be a publication sharing photographs and stories from the tour, it will also include a feature of the tour benefactor.
All benefactors will be recognized throughout the entire year of McShin programming, including signage at all events and one to two public informational speaking roles at events per year. Benefactors receive branding on all McShin marketing materials including our web page and monthly newsletter. As Benefactor, “Grand Sponsor” recognition benefits are included.
Grand Sponsor: $20,000.00
Sponsors will be given exhibition space and full-page recognition on event marketing materials and will be provided four tickets to all ticketed events and two foursome teams in our golf tournament. Recognized as event sponsor, single event banner display, all appropriate event apparatus i.e. exhibit display.